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PPP Design
Professional, Affordable Website Design |
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A Quick Test |
No one likes tests. But, there
is a simple test you can do to
determine if your website is
appropriate for your market.
Compare your website to your
competitors to determine if you
are on track. You may need to
look at a few competitor sites
to gain a clear vision. Type the
name of a competitor into your
favorite search engine to begin.
Check out the following points
to see where you stand.
Does your competitor's site
appear to be as professional as
yours? Is it mobile-friendly and
attractive, and does it load
quickly? Is the site easier to
navigate or more difficult than
yours? Does the color scheme
make sense? Remember, the
websites will not look the same
but can still serve the same
purpose. Is your competitor's
website out of date, is the look
dated? If your site does not
stack up, it may be time to
update. Aside from the
aesthetics, there are other
issues to compare.
Check
out your competitor's content.
Is it easy to read? Does it make
sense to the average visitor? Is
it filled with hyperbole, or
does it only state facts? Is
your competitor's site stating
things differently than yours?
Are they conveying a similar
message to your site? If your
content seems lacking, it may be
time to punch it up a bit. If
your message is outdated, it may
be time to refresh your content.
With look and content out of the
way, we only have one more
comparison.
Search
ranking and results can be
tricky. A myriad of factors goes
into determining search engine
results. The following
comparisons may be impacted by
the specific words included in a
site, the length of the text, as
well as several other items.
Type a keyword that describes
your business into your favorite
search engine. Where do you rank
in the search results? What are
the results when you enter your
business name? How about your
competitor? If your results
aren't favorable, you should
optimize your content for the
search engines.
These
quick comparisons will test your
site against your competition to
help determine if your website
serves your market.
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Just For Grins
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- Out of all my body
parts I feel like my eyes are in the best shape. I
do at least a thousand eye rolls a day.
- Me: it's not how many
times you fall, it's about how many times you get
back up.
Officer: that's not how field sobriety
tests work.
- I'm in a good place
right now. Not emotionally. I'm just at the liquor
store.
- Drunk people,
children, and leggings always tell the truth!
- I want to be like a
caterpillar. Eat a lot. Sleep for a while. Wake up
beautiful.
- Boss: Are you on
drugs? Me: You and I both know that you don't pay
me enough to have a drug problem.
- Thursday: Better known
as day 4 of the hostage situation.
- I have changed the
word age to level. Now, every year it sounds like
I am getting better at something.
- I just got my 30
minutes of cardio trying to pickup an ice cube off
the floor.
- I've started to do
cross-fit...I cross my fingers and hope my pants
fit.
- I don't think I get
enough credit for the fact that I do all of this
unmedicated.
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Monthly Tip |
Mass Image Compressor
Mass Image Compressor is a free, easy-to-use batch
image compressor. The open source program is perfect
for anyone that wants to reduce image size and
maintain image quality.
This free program will compress images as much as
90% while maintaining quality. You can batch convert
entire directories. In most cases, Metadata tags stay
intact. Smaller images mean your website will load
faster.
Raw images from most cameras are
supported and saved as jpeg files. You can also resize
photos by percentage or specific dimensions.
Visit Mass Image Compressor Online to find out more.
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