Recently I noticed that several sports teams had to play backups due to many starters being diagnosed with Covid-19. Television Commentators praised teams for dealing with adversity and making the best of a bad situation. In one particular instance, the commentator gushed over one organization while ignoring that the other team had just as many starters out of the game.

Business owners often deal with adversity, and there is no one there to sing their praises. Entrepreneurs make the most out of bad situations regularly. I am not complaining; I am simply stating a fact. The majority of Business owners know better than to complain. Customers avoid businesses where all they hear about is negatives.

Consumers are often like the commentator that exaggerated his praise for one team and ignored the other. People don't care what you are dealing with; they want quality products for a fair price. As business owners, we understand this.

I applaud you, even if you have all of your players in the game. Being self-employed is not easy, and it can even be scary at times. The struggle each business faces is unique. As business owners, we share familiar battles and should support each other where we can. I was once told, "I can't do it alone, but I must do it by myself." I am responsible, but I can get help, the perfect business motto for a new year.