A
successful business needs
customers. Where do customers
come from? If you offer a
product in demand, will
customers flock to your door?
Not if they do not know that you
exist. How do we get their
attention? For the sake of
argument, we will assume you
already have a website. Does a
website help? Not if no one
knows it is there. It seems a
theme is starting here. The more
important question seems to be
how to be sure people can find
your business.
"I exist,
therefore I am" is a paraphrased
version of a famous statement by
the philosopher René Descartes'.
The fact that your business
exists, however, does not mean
it will attract customers. There
are many ways to do this, some
simple, others not. Think of a
business like a planet. Some
type of gravity is necessary to
attract other objects, like
customers.
Luckily,
unlike a planet, we can create
the gravity for our business.
Adept use of social media can
draw people to your business.
Search engine optimization helps
people find your website where
they can learn more about your
products and services. Local
advertising focuses consumer
attention on your company. Word
of mouth attracts prequalified
buyers ready to make a purchase.
These are only a few methods
that help people find your
business.
Think of
Where's Waldo. The red and white
stripes make Waldo stand out.
What will your red and white
stripes be?
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