This Issue:

Marketing Your Site
What's New
Hot Tip
Hot Links
Just for Grins

Website Design          Affordable Hosting          Hosting Plans       Custom Solutions

CD Business Cards        Business Promotional Tools      E-Commerce       Print Services

February 2011

Volume 106

 

Marketing Your Site

What's New ?

Trickle Down Marketing

While focusing marketing efforts on only your biggest clients can be a pitfall of major proportions. There is a way to do it that not only creates opportunities with your biggest customers but may also translate in to new business with the rest of your portfolio and new customers as well. Temporarily focusing on only your largest clients may pay dividends for months or even years to come.

First it is important to realize that in no way am I advocating ignoring other clients when it comes to customer service. This is a temporary refocusing of only your marketing efforts toward your best customers. Start by defining your top ten customers or clients based on dollars generated, influence in the market place or whatever objective criteria fits your products and services.

Once this top tier market is defined spend time brain storming, creating and outlining new ways that your products or services can benefit these clients. Be very specific and develop a plan to approach and market your new ideas to these customers. You may have already done everything you can for one or two of these customers but more often than not there is a substantial bit of business left on the table.

Once you have fulfilled this marketing objective take some time to see how these creative new ideas can or may benefit your entire client base. In many cases the rest of your customer base have the same need for your product or service but on a smaller scale.

This type of marketing not only solidifies the base of your business, it also generates new ideas that can serve your market for years. Whenever your products and services provide solutions that enhance the way that your customers do business the effect will trickle down through out your market.
New Websites Go Live

We have added a few new additions to our portfolio, stop by and visit their new websites.

Boulders Inn & Suites Corporate Website
The corporate website for the Boulders Inn & Suites Hotel franchise.

Boulders Inn & Suites Atlantic
The newest addition to Boulders Inn & Suites Hotel Franchise.

Denison Soccer Club
Find division and team schedules, rules and sign-up forms on the Soccer Clubs new website.

St Matthew Lutheran Church
The Online home of St Matthew Lutheran Church in Mapleton Iowa.


Ready or Not

March

    Just for Grins    

Just Think About It!

1. How far east can you go before you're heading west?
2. In the song Yankee Doodle, is he calling the horse or the feather "macaroni"?
3. If ghosts can walk through walls and glide down stairs, why don't they fall through the floor?
4. When Atheists go to court, do they have to swear on the bible?
5. Why are there interstate highways in Hawaii?
6. Is there ever a day that mattresses are not on sale?
7. Do you wake up or open your eyes first?
8. Did Noah have woodpeckers on the ark?
9. What do people in China call their good plates?
10. If a bunch of cats jump on top of each other, is it still called a dog pile?

   

Hot Links

Hot Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

Help Files and Tutorials
Tutorials provided by PPP Design and BT Computers LLC.

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

Boulders Inn & Suites Corporate Website
The corporate website for the Boulders Inn & Suites Hotel franchise.

Boulders Inn & Suites Atlantic
The newest addition to Boulders Inn & Suites Hotel Franchise.

Denison Soccer Club
Find division and team schedules, rules and sign-up forms on the Soccer Clubs new website.

St Matthew Lutheran Church
The Online home of St Matthew Lutheran Church in Mapleton Iowa.

PhraseExpress
Boilerplate Text Manager

PhraseExpress Boilerplate Text Manager

PhraseExpress allows you to store commonly used phrases and insert them into your e-mail, documents and other programs.

PhraseExpress sets no limit as to the number of phrases that can be stored. The program includes an application launcher, spell checking and common word correction. And it is free for personal use.

There is even a server or network version if you pay to register the program.

PhraseExpress can save you valuable minutes each day.

From the website:
Organize frequently used text snippets.
Expand abbreviations as you type.
Launch programs with text shortcuts.
Auto-complete repetitive phrases.
Quick access to the Windows Clipboard History.
Correct spelling mistakes in any application.

PhraseExpress

(If you are warned regarding the presence of a key-logger while using this program, you can ignore the warning. Keeping an eye on what you type is how the program works.)

 

 

Contact: PPP Design

Visit PPP Design Online

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