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Marketing Your Site   What's New   Monthly Tip   Links   Just for Grins Monthly Newsletter February 2012 Edition
Marketing Your Site What's New ?
Considering a Change to Your Website?

We have all heard that "Change is good" and for the most part this is true. The old saying "If you are not Moving forward, you are Going backward" makes a similar point. Progress, although painful at times has a way of benefiting society as a whole. But is change for the sake of change a good idea?

Making changes to what already works is typically a recipe for disaster. There are several examples in history. The new Coca Cola, Ford Edsel, I've fallen and I can't get up (Memorable but can you remember what they were selling?), and more recently the King from Burger King Commercials. Some of these campaigns, like the Burger King ads, ran for years but were never effective. Granted these aren't website changes but they illustrate a point. If major companies spending millions of dollars on marketing can make a mistake by changing their promotional strategy what kind of impact will change have on small businesses?

I am not saying you should never change; on the contrary, strategic change is good. Keep in mind however that a wholesale change in the way your website is laid out, the pages included in your site or the content you offer visitors can have a huge impact on the benefits your site will provide. Search engine optimization can be heavily impacted by major changes in the amount or content of the pages on your site. Changing page names, the key elements of high profile pages or even the navigation structure of your website can have a detrimental effect on search engine results.

It is really very straight forward; quality websites offer quality content for their visitors. The content should be up to date and relevant to the products or services you offer. There is no magic marketing trick that will make your website a popular one (no matter what anyone tries to tell you), or search engine trick that will guarantee you top results. There is however a method or strategy that has proven to work again and again. Offer quality relevant up to date content with quick, easy navigation and a pleasing look and you won't have to worry about drastic changes.
Fun and Useful Gadgets

Epson MegaPlex Projector

The $800 Epson MegaPlex Projector is a portable digital dock projector with speakers. The projector can be connected to a gaming system, smart phone, tablet or PC. The three bulbs output 2800 lumens so the projector is bright enough to use just about anywhere.

The HD projector can display up to a 100 inch image and weighs under 9 pounds.

iMPROV electronics Boogie Board Rip

Improv Electronics memo board saves notes, sketches, doodles and lists in it's flash memory and converts them to pdfs so they can be transferred to your computer.

A stylus or your finger will work to add info  on the lcd screen. Click a button to save your creation and view it later. The battery is reported to a last week.
#########    Just for Grins    #########  
Signs that You Don't Have Enough to do at Work
1. You discover that staring at your cubicle wall long enough produces images of Elvis.
2. You've figured out a way to get Gilligan off the island.
3. You decide to see how many Mountain Dews you can drink before the inevitable explosion occurs.
4. People come into your office only to borrow pencils from your ceiling.
5. No longer content with merely photocopying your hand, you now scan and enhance it with Photoshop.
6. You can now play the theme music from Chariots of Fire on your touch tone phone.
7. The 4th Division of Paperclips has over run the Pushpin Infantry, and General White-Out has called for reinforcements.
8. You format your hard drive and re-install windows for fun.
9. You learned how to speak Klingon and three other made up languages last week.
10. You decide to submit your third rendition of an origami Eiffel Tower to Architecture Digest.
Links of Interest Monthly Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

Help Files and Tutorials
Tutorials provided by PPP Design and BT Computers LLC.

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

File Renamer Basic
Free Multiple file Renaming tool

iMPROV electronics Boogie Board Rip
Electronic memo board or tablet

Epson MegaPlex Projector
Portable Projector Dock

 

File Renamer Basic

File Renamer Basic can rename multiple files or folders including digital photos. Rename MP3 files and even edit ID3 tags.  You can even save often used renaming profiles.

From the website:

"With this program, you can rename entire directories and subdirectories of files/Images/Photos at once with a powerful preview and with multiple tools. It was designed to be easy to use yet powerful enough to handle some of the most complex tasks.

File Renamer is also perfect for renaming digital pictures. Select the pictures you want to rename, choose the new file name scheme, apply, you're done! - It's that easy!"

An inexpensive deluxe version is also available.

Visit File Renamer Here

 

Contact: PPP Design

Visit PPP Design Online

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