What's New ?
The Second Step
The first step in most marketing
campaigns is lead generation. The use of traditional advertising to generate
leads is very common but it is not the only way to get a consumers attention.
Email marketing, blogging, social media and several other methods have proven
track records and can be very effective at attracting new leads. Simply getting
their attention isn't enough however; many people want to research a potential
purchase before committing to buy.
Offering a guide that answers the
questions that a consumer might ask can fulfill that second step in a successful
marketing campaign. A free guide can not only fill the consumer's research needs
but may provide you with information that helps you guide a consumer to make the
correct purchase. After all, the best customer is a satisfied one.
used to be very expensive to offer a book, guide or even a pamphlet to a
potential customer. Modern technology allows us to create something of value
without spending much more than our time. Most word processing programs will
print to PDF format with the appropriate drivers installed. (Check out this
months tip for more info.) A PDF guide providing information specific to your
business can be very valuable. Consider these examples: "Top Ten Auto Buying
Tips" from a local car dealer. "College Funding Made Easy" from a Bank or
Financial Planner. "Six Steps to Perfect Health" offered by a Physician or
Hospital. Of course your guide would be specific to your business and offer
information of value to the general public.
Most of us will provide
contact information in exchange for valuable data, and an informed consumer
often avoids poor buying decisions. This is a win - win situation. You collect
information that helps you better serve your customers and the potential
customer gains the necessary knowledge to avoid a purchasing mistake.
your website visitor isn't ready to purchase, offer them a valuable guide to
help them take that second step.
Does $50,000 sound like a lot of money for a map? The transit authority
responsible for Montreal's Berri-UQAM metro station doesn't seem to think so. A
Montreal Gamer has created a Counter-Strike: Global Offensive map of the station
and intends to release it on a public server in March. The Gamer could face up
to $50,000 in fines for creating the map.
has a new look and several new features on their freshly renovated website.
New features include On Air Streaming as well as a new Community Calendar, Talk
Show Podcast and more.
A new KDSN Radio
Mobile site is available with podcasts, on air streaming, the
trading post and more.
Ampride has gone Mobile. You can now access Denison Ampride on your
Denison Ampride has added Freshway Deli information to
their website. Menu and delivery information is available.
Berne Coop Association has a Mobile website offering location,
contact and service information.
Just for Grins
The Top Ten Signs that Someone has Hacked Your E-mail Account
1. "Honey, why is an 18-wheeler from Amazon.com backing into
2. One Secret Service agent is sitting on your head while
another is slapping cuffs on you.
3. Your entire contact list calls you to say they are glad you
finally came out of the closet.
4. When you log on, your computer says "You've got lawsuits!"
5. You're suddenly getting more Spam than the Hormel outlet store.
6. Sotheby's Auctions says the Rembrandt is yours and that you
now owe them $71,000,000 and change.
7. You don't remember signing up for an account at
8. You get a message from the company that makes Viagra asking
you to please stop sending email on their behalf.
9. Your wife calls you at the office to report that Pogdi, your
Pakistani mail-order bride, has arrived.
10. Your Internet
Service Provider informs you that 83,000 emails in one month is exorbitant.
Links of Interest
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder
Highlights, Scores, Schedules and More..
PPP Design Website Design Marketing
A categorized website design marketing review.
Find out More about Denison (Where to shop, eat and stay)
Free PDF Print Driver
Free PDF Printer
Full Story of $50,000 fine for creating a map.
KDSN Radio Traditional and Mobile websites
Denison Ampride Traditional and
Berne Coop Mobile
Mobile Website for Berne Coop
From the CutePdf Website:
Portable Document Format (PDF) is the de facto standard for the secure and
reliable distribution and exchange of electronic documents and forms around the
world. CutePDF Writer is the free version of commercial PDF converter software.
CutePDF Writer installs itself as a "printer subsystem". This enables virtually
any Windows applications (must be able to print) to convert to professional
quality PDF documents - with just a push of a button!
CutePDF Writer is Free for commercial and non-commercial use!
Don't forget to download both files listed on the page linked above.
From the Bullzip
PDF Printer website:
The Bullzip PDF Printer works as a Microsoft Windows printer and allows you
to write PDF documents from virtually any Microsoft Windows application.
Bullzip PDF Printer is FREE for personal and commercial use up to 10 users.
Contact: PPP Design
Visit PPP Design
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