Automatic marketing takes place when a business promotes
itself through its ordinary daily activities outside of
specific promotions and advertising. Most businesses utilize
automatic marketing everyday. When a retail business places
items in a branded bag or sack at checkout they are
participating in automatic marketing. Every time a customer
sees that bag the logo reminds them of where they purchased.
If the friend or relative of a customer sees the bag they
realize that someone they trust shops at that store. The
subtle impact can be dramatic over time.
Business signage has a similar effect on people driving by a
store or office. Sales receipts with a logo and or a website
address can draw the same sort of attention. These are obvious
ways of creating automatic marketing, but what can a business
do to create more automatic marketing opportunities?
Automatic response systems can be established for email
contacts from a business website. Of course the business
should respond to these requests in a timely manner but an
auto response can offer otherwise unknown discounts, coupons,
or access to special inventory. In this case, every time
someone emails you, your business has an opportunity to
automatically market itself.
Newsletter sign-up systems can be implemented on your website
that offers a one time discount after successful signup. Now
the individual who signed up will not only receive your
periodic newsletter which promotes your business, but they
also have a discount available which entices them to purchase
How can you take advantage of automatic marketing in your
business? Social media offers many opportunities to promote
your business without creating a separate campaign. Look at
the steps you take to fulfill your obligations as a business
owner, where can you implement automatic marketing systems?
Automatic marketing along with traditional promotions can not
only help you advertise but they can also help you build and
establish your brand.
Social Media Don'ts
Everyone makes mistakes but when
we make them on social media they may be announced to the
world. Here are a few tips that may help.
1. Don't be the complainer. You know
the person that tweets or posts about how horrible their day
2. Avoid Social Media Stutters. This is
when you repeat yourself word for word on facebook, twitter,
3. Don't Spam. Social Media Spam is
just as bad as email spam. No one likes it. You can spam by
making to many irrelevant posts or by constantly selling and
advertising with every post.
4. Avoid being a robot. Be yourself.
Creating a business persona is impersonal and can be difficult
for people to relate to.
5. Say no to blather. You know the guy
who blathers on and on about nothing. "I couldn't find
matching socks this morning, what a drag." I am now going to
lunch." Who cares? No one but you.
6. Don't be the Annual Poster. If you
are going to use Social Media be careful, you can post to much
or to little. I have seen Twitter accounts with 2 or 3 tweets
over a year and a half. Who wants to follow that?
A little planning can help you avoid these costly social
media mistakes. Employees that post should know the rules as
well. Social Media can be a powerful tool, plan how it is best
used in your business and you can build relationships that pay