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Is It News?
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Many small business
owners overlook news releases
because they fear their business
is not newsworthy. News releases
are more credible than
advertising because consumers
know that ads are trying to sell
your products.
Due to
their editorial style,
Advertorials and News releases
draw less skepticism than
advertisements. These formats
often elicit a third-party
endorsement effect.
Sending news releases to the
media creates brand recognition
and keeps the public informed of
your business. You may be
surprised at how many newsworthy
items your business generates.
Here are a few questions to
help you identify newsworthy
events within your organization.
Is your business
offering any educational
workshops? Are any notable
professionals going to be
presenting the material?
Is your business announcing a
new or improved product or
product line?
Has your
business or employees won any
awards or been recognized for
excellence?
Has your
business had any notable
personnel changes?
Are
you celebrating a business
anniversary?
Has your
business purchased any
cutting-edge equipment?
These are just a few of the many
newsworthy items that occur at
businesses regularly. Media will
not publish all news releases,
but the ones that are will save
you money on advertising.
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What's New |
Check out the
latest blog post:
Freedom
January
2022 Marketing Edge Blog Post
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Just For Grins
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- I haven't tried Yoga,
but I have tried bending over to pick up my keys,
so I'm pretty sure I'd hate Yoga.
- If it is true that
stress brings on weight loss, why am I not
invisible?
- If you ever see me
jogging, please kill whatever is chasing me.
- If a candy bar falls
on the floor and you bend over to pick it
up...that's a squat, right?
- I'm actually not
funny. I'm just really mean and people think I am
joking.
- I just sold my homing
pigeon on EBay for the 23rd time.
- I may not have lost
all of my marbles yet, but there is a small hole in
the bag somewhere.
- I saw my crazy
neighbor Lady talking to her Cat, like it could
understand her. I went home and told my dog, and
we laughed for hours.
- My favorite machine
at the gym is the one where you put change in and
snacks come out.
- Don't wear headphones
while vacuuming... I just finished the entire house
and realized the vacuum wasn't plugged in.
- There is no reason to
tailgate me when I am doing 50 in a 35mph zone. Oh,
and those flashing lights on top of your car look
ridiculous
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Monthly Tip |
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