Starting over doesn't sound
like fun, and it usually isn't.
However, when it comes to
marketing your web site,
starting over may be the best
approach.
When a
business builds a new website
they often intend to integrate
web site marketing strategies
into their current marketing
program. Frequently this is done
on a piecemeal basis, and web
site marketing soon falls by the
wayside.
A new look at
your business, and its marketing
and promotional plans may help
to integrate your web site into
current advertising strategies.
This fresh look at your
marketing plan may also help you
find new and innovative ways to
market your business. Businesses
often find that their customer
base has shifted, promotional
techniques have changed, or that
technology offers opportunities
to advertise in new and better
ways.
A fresh start may
save you money, allow you to tap
new markets, or create more
customer loyalty. It could
simply help you create a more
cost-effective, and coherent
marketing plan. Integrating your
website into your existing
marketing plan can save you
money. Promoting your website
allows you to use shorter ads
that direct customers to your
site, and offer a destination
for customers that still have
questions about your business.
With all of these
benefits, starting over doesn't
sound so bad.
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