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A Two Way Street
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Typically, in the past,
businesses have relied on
one-way communication to deliver
product and service information.
Businesses advertised using
various media such as
newspapers, television, and
radio. This one-way street
strategy allowed some Companies
to become tone-deaf to their
customer's needs.
A Local
business had the advantage of
seeing their customers and
interacting with them at the
time of purchase. Large,
national, and international
companies struggled to stay
tuned to their customer's needs.
As the internet age arrived,
large companies found it
difficult to garner consumer
attention. Due to this
difficulty, internet advertising
was born.
Internet
advertising allowed large
businesses to promote themselves
using the new medium favored by
consumers. Not wanting to be
left out, small businesses soon
followed. This new media
advertising did not solve the
problem of one-way
communication. Companies were
still talking to their customers
instead of talking with them.
The rise of individual
websites solved some problems
with the advent of forums and
email contact forms. But the
real connection did not occur
until the prominence of social
media. Social media allows
businesses an opportunity to
have two-way communication with
consumers.
While
face-to-face communication is
still king, social media offers
a close facsimile. Despite all
of the problems with social
media (privacy, bias, etc.), it
still provides a way to
communicate with consumers that
were not available before. |
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What's New |
Check out the
latest blog post:
Branding
June
2022 Marketing Edge Blog Post
Happy 4th of July!
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Just For Grins
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- Marriage: when dating
goes to far.
- I'd be a terrible
superhero. I'd see the signal in the sky and think,
"I literally just sat down."
- Somebody left a
grocery list in this cart that says..... Cheese and
stuff like that. So my soul mate is out there.
- I want my tombstone
to say, "Well, at least I don't have to wake up
anymore."
- Therapy is nice but
screaming at the TOP OF YOUR LUNGS for 10 seconds
is a lot faster and cheaper.
- I'm having people over
to stare at their phones later if you want to come
by....
- I think I'll just put
an "out of order" sign on my forehead and call it a
day.
- I heard someone call
a corn dog a meat Twinkie and life just feels
different now.
- There is no "we" in
chocolate.
- An adult version of
the children's classic...."wallet, glasses, keys,
and phone, keys, and phone.
- Helpful diet tip: If
you stir coconut oil in to your kale, it makes it
easier to scrape it in to the trash.
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Monthly Tip |
Pocket Radio Player
If it is difficult to listen to the radio at Your home
or work, try the Pocket Radio Player. Pocket Radio
Player plays internet radio station streams. The
program plays the internet streams for hundreds of the
highest quality internet radio stations. Yes, you can
add your local (streaming) stations as well.
The program is free without any bundled software or
ads (other than ads on individual streams). There is
nothing to install; click the prp.exe file, and your
list of stations appears. Just double-click a station
to start listening.
Once a station is playing, adjust the volume
independently of your PC. You can even record streams
so you can listen later.
Check out Pocket Radio Player at Major Geeks
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