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Marketing Your Site   What's New   Monthly Tip   Links   Just for Grins Monthly Newsletter March 2012 Edition
Marketing Your Site What's New ?
Sell the Benefits!

What is the one thing that sets your product above all of the rest of similar products on the market? Maybe it's you! Perhaps the only thing setting your product or service apart from  your competitors is your experience, education, integrity or fierce determination to provide high quality customer service that you offer. If this is the case then you had better be promoting the benefits you bring to the table.

Customers do not buy a product based on the number of features it possesses, rather people purchase a product based completely on what the product can do for them. Features often indicate or guide us to benefits created by the presence of a feature. For example:

Feature Benefit
5 Star Crash Rating Safety
100,000 mile warranty Worry free, economical
Luxury Interior Comfort
Panoramic Sunroof Great View

Sometimes we fall in to the trap of promoting the feature instead of the benefit. The features used in the example above all infer their benefits. It isn't necessary to spell out the benefits if they are commonly accepted. But what about you, how can you sell you?

There are human traits or features that suggest benefits just like the examples mentioned above. I mentioned a few of them in the first paragraph. Here are a few examples:

Feature Benefit
Experience I won't make novice mistakes
Education I know what I am doing
Integrity I am honest. I will do the right thing.
Fierce determination I won't let you down. No matter what.

If it is your features that make your business special then promote them and the benefits they infer. Don't be afraid to brag a little but avoid being arrogant. Selling yourself isn't that difficult, after all, who knows you better than you do.
New Gadgets

Basis Band
A wrist band or perhaps a wrist watch that tracks your heart rate, steps taken and calories burned as you go about your day. You can even upload the "health data" to a website for easy viewing.

Described as the first continuous health tracker the device uses an
accelerometer to detect motion and light to register a persons pulse. the device sells for around $200.


Etón Rukus Solar

This portable speakers battery life  can double up to ten hours when exposed to sunlight. Described as a portable Bluetooth Sound System with a solar panel, this device is said to be virtually indestructible.

This little wonder is powered from the
rechargeable Li-ion battery charged by the solar panel or the AC adapter (included). It also has a USB plug to charge mobile devices. The Rukus solar sells for around $150.

Weather Station Keychain

This keychain can tell you the weather forecast, temperature and humidity. It also has calendar and alarm clock functions including a snooze feature. All of this for under $20.
#########    Just for Grins    #########  
Signs Your Cat May Be Trying To Kill You
1. He and the dog have been spending a lot of time at the shooting range together.
2. He keeps turning the blender on and off as he stares at you.
3. Cyanide paw prints all over the house.
4. You wake up to find a bird's head in your bed.
5. He has taken a sudden interest in the wood chipper.
6. Ball of yarn playfully tied into a hangman's noose.
7. You find a piece of paper labeled "MY WIL" which says "LEEV AWL 2 KAT."
8. You catch him sharpening his claws on your brake lines.
9. He keeps asking you to help him sight in the scope for his hunting rifle.
10. You over hear your cat mumbling, "It won't be long...I will have his tongue!"
Links of Interest Monthly Tip

Denison Links 
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder

 Monarch Country  
Highlights, Scores, Schedules and More..

PPP Design Website Design Marketing Checklist
A categorized website design marketing review.

Definitely Denison
Find out More about Denison (Where to shop, eat and stay)

Basis Band
A wrist band that tracks your health

Etón Rukus Solar
A Portable Bluetooth Sound System

Weather Station Keychain
A keychain that offers a weather forecast

Free Business eBooks

Best eBooks World
has hundreds of free business eBooks that you can download in PDF form or read online.

Categories like Online Business, Sales, Investing and many more are available. Several Other categories like Sports, History, and Home & Garden are also available. You have to poke around a little for the gems but remember they are all free.

In the fiction category there are 110 mysteries, 99 action eBooks and 31 thrillers.

Try the bookboon.com for more free business eBooks.
 

Contact: PPP Design

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