Sell the Benefits!
What is the one thing that sets your product above all of
the rest of similar products on the market? Maybe it's you! Perhaps the only
thing setting your product or service apart from your competitors is your
experience, education, integrity or fierce determination to provide high quality
customer service that you offer. If this is the case then you had better be
promoting the benefits you bring to the table.
Customers do not buy a
product based on the number of features it possesses, rather people purchase a
product based completely on what the product can do for them. Features often
indicate or guide us to benefits created by the presence of a feature. For
|5 Star Crash
Sometimes we fall in to the trap of promoting the feature instead of the
benefit. The features used in the example above all infer their benefits. It
isn't necessary to spell out the benefits if they are commonly accepted. But
what about you, how can you sell you?
There are human traits or
features that suggest benefits just like the examples mentioned above. I
mentioned a few of them in the first paragraph. Here are a few examples:
||I won't make novice mistakes
||I know what I am doing
||I am honest. I will do the
||I won't let you down. No matter
If it is your features that make your business special then promote them
and the benefits they infer. Don't be afraid to brag a little but avoid
being arrogant. Selling yourself isn't that difficult, after all, who knows
you better than you do.
wrist band or perhaps a wrist watch that tracks your heart rate, steps taken and
calories burned as you go about your day. You can even upload the "health data"
to a website for easy viewing.
Described as the first continuous health
tracker the device uses an
accelerometer to detect motion and light to
register a persons pulse. the device sells for around $200.
Etón Rukus Solar
This portable speakers battery life
can double up to ten hours when exposed to sunlight. Described as a portable
Bluetooth Sound System with a solar panel, this device is said to be virtually
This little wonder is powered from the
Li-ion battery charged by the solar panel or the AC adapter (included). It also
has a USB plug to charge mobile devices. The Rukus solar sells for around $150.
Weather Station Keychain
This keychain can tell you
the weather forecast, temperature and humidity. It also has calendar and alarm
clock functions including a snooze feature. All of this for under $20.