What's New ?
A year ago Google announced that mobile sites
would gain an edge over non mobile sites in search results. Many thought this
was the end of the world for traditional non-mobile websites. The changes did
have an immediate impact on local search results. Now a year later, Google has
announced that mobile sites will get an additional boost in the rankings over
their non-mobile counterparts.
searches now exceeding desktop searches (according to a recent statement from
Google) the adjustments make sense but it does leave a person wondering how much
of an impact it will have on non-mobile websites. The gradual approach seemingly
adopted by Google a year ago gave many an opportunity to update their websites
and take advantage of the favored rankings.
websites ever be excluded from search engine rankings? It is hard to tell, but
as mobile devices expand their reach it is conceivable that a day will come when
a non-mobile web site will no longer be ranked by the search engines. This does
not mean that anyone should panic. Although no one knows when or even if
non-mobile sites will be excluded from search results it is important that we do
not stick our heads in the sand. Mobile search is growing at a staggering rate
and we should all prepare for the eventuality that mobile search will take over
the search engine landscape.
Google declined to
release the statistics regarding mobile search but they did say the stats were
based on results derived from ten countries. Desktop searches seem to be holding
there own in the U.S. according to a recent report by comScore. The report shows
that in the U.S. desktop searches maintain a level somewhere in the mid forty
percent range of all searches.
Regardless of the
stats regarding desk top searches, all data suggests an increase in not only
mobile search but mobile sales as well. Take a look around, it is difficult to
go anywhere and not see someone attached to a smart phone. And if we as business
owners want to stay attached to our customers we better respond appropriately.
websites offer desktop, tablet and smart phone users a similar, but adjusted for
their screen, view of a website. A responsive design site is like having three
or even four websites in one. The view adjusts based upon the device used and
the orientation of that device. A mobile website can be viewed on any device but
is geared toward small screens like a smart phone. It does not matter which
approach is used but mobile is the future and search engines are already
adjusting their rankings and search results accordingly.
Many businesses have a Facebook page
where they can interact with the public. Facebook can be a
great place to make announcements and answer consumer questions among other
What happens if you are locked out of your
Facebook page? What can you do? Facebook isn't exactly known as a premiere
customer service organization. They can be slow to respond and
it can be difficult to find information regarding login and password problems.
So what can we do to avoid the headaches that a simple lost password can create?
First, be sure to set up multiple Administrators for your Facebook account.
Consider a Spouse, Partner, adult child or siblings. Try to maintain at least
two Administrators, three is even better.
Maintaining only one
Administrator could leave your Facebook page stranded and unattended if you are
ever locked out. If you change email accounts, lose a password etc., one of the
other Administrators should be able to log in and reestablish your
Avoid employees as Administrators, you don't want to
scramble to change passwords or admin roles when an employee moves on. A
disgruntled employee can wreak havoc on a Facebook page especially if they
remove your Administrative credentials and block your access to the page. If an
employee needs the ability to edit your business Facebook page set them up with
the Editor Role. This allows them to do everything an Administrator can do while
restricting their access to other roles and settings.
Just for Grins
Fun Things to Do When You Are Certain to Fail an Exam.
1. Get a copy of the exam, run out screaming "Andre, Andre,
I've got the secret documents!!"
Five minutes into the exam, shout loudly at the instructor, "I don't understand
ANY of this and I've been to every lecture! Who are you, and what did you do to
the regular guy?
the exam in crayon.
Turn the exam in approximately 30 minutes after it begins.
As you walk out, comment on how easy it was.
Clap twice rapidly, when the instructor asks what you are
doing explain that the light bulb that goes off above your head when you have an
idea is plugged in to a clapper.
6. Upon receiving the
exam, look it over, laugh loudly and say "you don't really expect me to waste my
time on this do you?
Complete the exam writing everything backwards at a 90
8. Wear a full knight's outfit, complete
with sword and shield to the exam.
Bring 14 pencils, lay them out strategically on your desk.
Spend most of the exam time adjusting the position of the pencils.
10. Announce to
the entire room that you are certain you would have aced this test if you had
spent even one moment studying.
Links of Interest
Area Website Directory, Recipe Database, Family Resource Links, and E-Minder
Highlights, Scores, Schedules and More..
Marketing Edge Blog
Marketing tips and Commentary
Find out More about Denison (Where to shop, eat and stay)
Your Website a Sales Funnel?
March 2016 Marketing
Edge Blog Post
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The 5 Facebook Admin Roles And What They Each Can
Social Media Week Description of Facebook Roles
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