Social Media Basics

Social Media is undoubtedly one of the best ways to build relationships with existing and prospective customers. The big question for many is, where do I begin? There are many social media platforms to choose from, and picking the right ones is a crucial first step. Here are the basics for some of the leading social media platforms.

Twitter
Twitter offers a good place to start if you are looking for a direct way to connect to the public. Visit this sproutsocial article regarding Twitter tips for beginners. Twitter is easy to set up and promotes back and forth communication between you and your customer. The platform is often used to perform customer service.

Instagram
Instagram is used primarily by businesses to promote products and events using photos or videos. Instagram videos can be between 3 and 60 seconds. There are ways to post an extended video using 3rd party tools. You can add special effects by using Instagram Boomerang to edit your video. Check out this "How to Use Instagram" wiki on wikihow.com.

Facebook
Facebook is the most recognized social media platform today. Although recent changes have affected how businesses promote themselves on Facebook, it is still a viable option to help build your brand. Vary the type of post you make on the platform, try video, photos, and text to garner attention. Stay engaged or followers will move on. Consider Facebook live video if it is appropriate for your business. Facebook paid ads can be an effective way to reach a local audience. Visit this Hootsuite article for an in-depth look at How to use Facebook Marketing in 2020.

Pinterest
Pinterest is a visual-based platform that thrives on pinned images. A favorite of millennials, the platform is one of the top places to sell products using a social approach. Pinterest ads are available and they allow you to target your market in several ways. Using pins to boost exposure is a great way to draw attention to your brand. The Hootsuite article "How to use Pinterest for business" is an informative article to help you get started.

LinkedIn
Although LinkedIn is not traditionally considered a social media platform, the ability to network with others creates social connection opportunities for businesses. The business to business possibilities are endless. The fact that you can connect with people of influence within other companies makes LinkedIn a powerful tool for building business relationships. Try "The Beginner's Guide to LinkedIn Marketing" by Hubspot to guide you as you get started.

YouTube
YouTube is a video sharing platform with almost 2 million monthly active users. Visitors watch billions of hours of video on the platform each week. You can create a YouTube Channel, then upload branded videos and tutorials to engage subscribers. Video is the most engaging content on the internet, placing YouTube in a prime position to attract viewers. Read "How To Create A YouTube Channel For Your Business" by Mark Brinker & Associates to find out more.

There are dozens of social media platforms available. Platforms like Tumblr, Reddit, and Snapchat should not be overlooked. It is important to choose social media platforms that your customers or potential customers use. Otherwise, you could be wasting time on a platform that does not reach your audience.

Remember to engage regularly, no matter which platforms you choose. If you don't post, you cannot connect with prospective customers.